This combined network dashboard includes metrics for all New Meredith brands.

Reporting & Dashboards

Allrecipes

403-401-0893

Allrecipes

3467600002

All Brands

(218) 606-5030

InStyle

(315) 838-2331

2069070736
New Meredith

8642661215

All Brands

Sivaism

All Brands

(541) 961-4608

New Meredith

(419) 300-3309

All Brands

778-970-9076

New Meredith

User Activity

8339472251
All Brands

8164606935

In the News

Halloween Recap 2017

(855) 297-0360

This report shows the top Halloween content (by PVs) across the network from Oct 1st 2017 through Nov 1st 2017.
Additionally, it shows a day-by-day view of the trend during that time for Halloween content.
It is filterable by Brand and by Default Channel Grouping (Acquisition Channel)

(315) 857-9376

8198838480

Working on a RFP, presentation or prepping for a client meeting?

For accessible targets right at your fingertips--try MyEZRun for the latest consumer demographics, product usage or psychographics across 200+ categories. MyEZRun is our self-service tool which allows you to run the current MRI, Fusion, MARS or IPSOS* data for all measured Meredith brands, sites or a combo of both. 

*IPSOS: Access to this study is available ONLY to subscribing titles:  Food & Wine, Fortune, Travel & Leisure and Traditional Home

For more information about MyEZRun, contact 2898461515

Analytics Tools

The following 3rd party analytics software is currently being used across all brands of the business.  If you need access to any tool, please request access and an analytics team member will get back to you.

GA 360

Primary Analytics Tool

Mode Analytics

Data Visualization Tool

Google Optimize

A/B Testing Software
2027099440

CrowdTangle

Social Monitoring Tool

Social Flow

Social Posting Tool

Curalate

Pinterest & Instagram Tool

These data visualization, analytics and marketing tools are deployed across all brands of the Time Inc network. Tool implementation, data modeling, data governance, contracts (via coupa), security (via infosec), testing and future enhancements are managed by the centralized data & analytics team. 

Tag Manager

Google Tag Manager is our primary tag management solution. The dataLayer in GTM is populated via our Segment integration making it easy to fire tags for particular templates, pages, events, or for specific users across the network. Please see the 5 step process below for adding new tags to any production environment on the network.

1

For any new script that is requested to be added to our sites through our tag management solution (Google Tag Manager), the requester must first complete the Tag Management Intake Form.

2

Product, Engineering, and Data/Analytics stakeholders (as well as any other relevant parties) will review the request and communicate any concerns or questions back to the requester.

3

If the request is approved by the above parties, the Data/Analytics team will build out the tag and make it testable through a query string parameter.

4

After the tag is tested for functionality, neutral performance impact, and with all stakeholders' sign off, the tag will be pushed to production.

5

Each quarter, all live tags will be reviewed for need, functionality, and performance in a quarterly tag review.

REQUIRED STAKEHOLDERS

 

Analytics: Kerry Doyle

Link Tracking

Use Google Analytics UTM parameter link tracking to ensure your paid campaigns send traffic to GA with clear attribution. Follow the process below before starting your spend. Read more detailed documentation on link tracking here.

1

Add your URL to the link building tool to add tracking parameters to it.

2

Open a web browser and visit the tracking link created by the tool.

3

Go to the Google Analytics > Real Time > Campaign report

4

Search GA Real-time for the utm_campaign value in your tracking link. Example highlighted below.

/people.com?utm_campaign=abc&utm_source=xyz.com&utm_medium=paid
Look for your session hit. If you don't see yourself, reload the page. Still nothing? Slack for help #analytics.

CMS Sign In

All brands store their content in either Wordpress or DCMS (Drupal). Below you'll find links to the backends of each CMS for each brand. Additionally there are videos available for you here  to learn how to login and create a new post in each CMS.

Coastal Living

Coastal Living

Cooking Light

Cooking Light

Departures

Departures

Entertainment Weekly

Entertainment Weekly

Essence

Extra Crispy

Extra Crispy

Food & Wine

Food & Wine

Fortune

Fortune

Health

HelloGiggles

InStyle

MyRecipes

People

People

People en Espanol

People en Espanol

Real Simple

Southern Living

Southern Living

Sports Illustrated

Sports Illustrated

The Drive

The Drive

Time/Money/Motto

Travel + Leisure

Travel + Leisure

Information on this page is confidential and for internal purposes only. We believe in data transparency for all at Time Inc and rely on you to help keep this information secure. Questions or concerns? Please connect with us on slack channel #analytics.