This combined network dashboard includes metrics for all New Meredith brands.
This report shows the top Halloween content (by PVs) across the network from Oct 1st 2017 through Nov 1st 2017.
Additionally, it shows a day-by-day view of the trend during that time for Halloween content.
It is filterable by Brand and by Default Channel Grouping (Acquisition Channel)
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For accessible targets right at your fingertips--try MyEZRun for the latest consumer demographics, product usage or psychographics across 200+ categories.Â MyEZRun is our self-service tool which allows you to run the current MRI, Fusion, MARS or IPSOS* data for all measured Meredith brands, sites or a combo of both.Â
*IPSOS: Access to this study is available ONLY to subscribing titles:Â Food & Wine, Fortune, Travel & Leisure and Traditional Home
For more information about MyEZRun, contactÂ 2898461515
The following 3rd party analytics software is currently being used across all brands of the business.Â If you need access to any tool, please request access and an analytics team memberÂ will get back to you.
These data visualization, analytics and marketing tools are deployed across all brands of the Time Inc network. Tool implementation, data modeling, data governance, contracts (via coupa), security (via infosec), testing and future enhancements are managed by the centralized data & analytics team.
Google Tag Manager is our primary tag management solution. The dataLayer in GTM is populated via our Segment integration making it easy to fire tags for particular templates, pages, events, or for specific users across the network. Please see the 5 step process below for adding new tags to any production environment on the network.
For any new script that is requested to be added to our sites through our tag management solution (Google Tag Manager), the requester must first complete the Tag Management Intake Form.
Product, Engineering, and Data/Analytics stakeholders (as well as any other relevant parties) will review the request and communicate any concerns or questions back to the requester.
If the request is approved by the above parties, the Data/Analytics team will build out the tag and make it testable through a query string parameter.
After the tag is tested for functionality, neutral performance impact, and with all stakeholders' sign off, the tag will be pushed to production.
Each quarter, all live tags will be reviewed for need, functionality, and performance in a quarterly tag review.
Analytics: Kerry Doyle
Use Google Analytics UTM parameter link tracking to ensure your paid campaigns send traffic to GA with clear attribution. Follow the process below before starting your spend. Read more detailed documentation on link tracking here.
Add your URL to the link building tool to add tracking parameters to it.
All brands store their content in either Wordpress or DCMS (Drupal). Below you'll find links to the backends of each CMS for each brand. Additionally there are videos available for you here Â to learn how to login and create a new post in each CMS.